When you want to access a certain site on the internet there is nothing more infuriating than receiving the “Page cannot be displayed” message or even no message at all. You need to access that site there and then, otherwise, you’ll move on to somewhere else. Spin this on its head, and the same could be happening to your visitors and you wouldn’t even know about it. Unplanned website downtime can affect your company and/or brand in a lot of different ways. Lost sales, the negative first impression for new customers, customer loyalty, and your overall reputation. When it comes to downtime, every second counts. Back in March 2016, Amazon.com went down for about 20 minutes. It is estimated that that 20-minute outage cost Amazon about $3.75 million.
According to research, the average total cost of unplanned downtime per year is between $1.25 and $2.5 billion. Another survey shows that 33% of organisations don’t even know the impact of one day’s downtime on their business.
What is the among the first thing people do today when a website is down? They go straight to Twitter and Facebook to voice their frustrations. This can be very bad for brand reputation, as you don’t want potential new customers seeing this activity on social media. Whilst Social media can be a very effective tool for companies and brands today, but it also forces you to be very transparent.
Once you have customers, you don’t want to lose them! If your website goes down, this can be a disaster. Just like with website speed, the customer only has so much patience before they think about simply switching to a competitor and do their business there instead. So it is very important to maintain good uptime and keep your current customers happy.
You can almost guarantee that if a new customer is looking to purchase what you are selling and your website is down, they will never return. So make a good first impression! And while you’re at it, ensure your website loads fast, really fast. I have active monitors on all my sites. Within 30 seconds, I know of any unplanned outage and usually, within 10 minutes the problem is dealt with and the site(s) in question are back online. I boast an average site uptime better than 99.9%, which when put into context means out of every 100 days passed, sites are online and available 99 days, 21 hours, and 36 minutes. I’m sure you’ll agree that isn’t too shabby! You can check out my Managed Site Uptime stats yourself by clicking here.