Websites have been transitioning to dropping the “www.” for several years. It seemed to begin mostly on sites with a high level of traffic. However, based on my recent experience, this trend is becoming more and more common. I am now starting to see smaller business websites dropping it as well. I agree that it’s time for us, as an industry, to stop using “www.”
Why should we drop “www.”?
No one says the “world wide web” anymore.
Traditionally, websites domains have always started by “www.” “www.” stands for World Wide Web. Because we don’t live in the 1990s, we rarely refer to the internet as the World Wide Web anymore.
Typing “www.” involves typing 4 more characters.
Thanks to URLs that contain “www.”, the W key gets a lot more hammer than it should. Nobody should have to type “www.” before they type in your domain name.
It’s difficult to say.
Saying “www dot” adds ten extra syllables to a domain name. The letter w happens to be the only letter in the English alphabet that has more than one syllable – and it has three.
It causes bounced emails.
Some people that are not especially tech-savvy think they need to include “www” in email addresses because they saw the prefix on the website. The resulting bounced emails could be avoided by avoiding “www.” in the first place.
There is no need to include www in your website’s address. It was a URL prefix added in the early days of the web and caught on by accident. According to Google it makes absolutely no difference to rankings whatsoever and is totally down to personal preference.
How to drop “www.”
If registering a new domain, it’s simple. You don’t need to drop “www”. Just have the new website built using the domain only.
However, if you have an existing, established website and use “www.” Don’t change, or at least not until you’ve spoken to an expert. You can potentially lose your SEO rankings unless you use 301 redirects to inform Google/Microsoft of your changes. This tells search engines that your URLs have permanently moved to a new location. They will follow the redirect and reindex your pages without “www.”